Earth Day $1 Day Sale: Turning the Tide on Plastic Pollution!

Buffalo Exchange, Headquarters, Earth Day, 5 Gyres

Drumroll, please…this year’s Earth Day $1 Day Sale will be happening on Saturday, April 21, 2018! Shop a special selection of clothing for just $1 apiece to benefit The 5 Gyres Institute. All proceeds from the selection of $1 clothing will go to 5 Gyres in support of their efforts to research ocean plastic pollution and engage communities in responsible use, design and disposal of plastic materials. Help us turn the tide on plastic pollution – just by shopping! Don’t forget that the sale is cash only and that $1 items go quickly, so get there early, $1 bills in hand – oh, and don’t forget to BYOB (Bring Your Own Bag). The sale will be taking place at all Buffalo Exchange locations, excluding outlets.

A gyre, pronounced jy-yure, is a ring-like oceanic current system. There are 5 subtropical gyres in the ocean (hence the non-profit’s name!) and in 2011, 5 Gyres discovered evidence of plastic in all of them. Since then, they have been studying how plastic travels to these gyres and the effects it has on marine ecosystems, wildlife and human health. The Institute has a wide variety of programs like their TrawlShare, their Plastics BAN (Better Alternatives Now) List and their Mi Mar educational initiative. We’re proud to be supporting The 5 Gyres Institute in these efforts!