Read about Rocco

Working at Buffalo Exchange: Meet Rocco

By Buffalo Exchange Headquarters

Rocco Paone started working at Buffalo Exchange Brooklyn as a Buyer in 2007. Since then, he’s come a long way. Believe it or not, this mild-mannered young man recently distinguished himself as the very first person in Buffalo Exchange history to have worked in management at all 5 of our New York locations!

New York State of Mind  

    Buffalo Exchange Brooklyn Buyer

Rocco moved to Williamsburg in 2006, fresh from college in upstate NY.  This was back when rent was still affordable in Brooklyn and he was eager to move to the Big City.  He worked at our Brooklyn location for 3 and ½ years, climbing the ladder to earn an Associate Manager promotion in 2010.

In November 2010, Rocco helped open the Chelsea location as an Associate Manager and was amazed to watch business skyrocket from day one. From there, he rocked on to the Boerum Hill store in downtown Brooklyn and then to Astoria, Queens, all in 2013. He loved being part of the gamble Buffalo Exchange took opening in Queens – there was no other store like it in that part of New York.

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How to Wear This Summer’s Embroidery Trend

By Monica Eckhoff, Buffalo Exchange HQ

This summer, it’s all about the details! We’re seeing the embroidery trend and colorful trims on everything from clothing to accessories. Take a look below at some of the fun styles we’re stocking our stores with. Maybe you’ll even get inspired for your next festival outfit!

Embroidered Everything


This easy breezy prairie style maxi dress is perfect for a day out on the town. We’ve paired it with some embroidered velvet wedges for an on-trend look, head to toe. Add some sunglasses and you’re ready to go!

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Buffalo Exchange Hollywood Florida Going Out Looks

Going Out Looks from Buffalo Exchange Hollywood

By Buffalo Exchange Hollywood

Need a new going out look for the weekend? Buffalo Exchange Hollywood employees Phillip, Chanell and Monet took a look through their racks to pull out some of their top picks for a night out on the town. From sequins to fringe, we’ve got you covered!

Phillip’s Pick: Two-Piece Sequin Set By Mayhem

Buffalo Exchange Hollywood Florida Going Out Look 2-Piece Sequin Set

Phillip loves how this look brings on 90s nostalgia but also has a modern cut that feels very current. Plus, who doesn’t love sequins?! For Phillip, the versatility of this piece is key: you can wear the skirt and top either together or separate, doubling this item’s outfitting potential.

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Everything I Know, I Learned at the Buy Counter

By Jessica Pruitt, Buffalo Exchange HQ

Before I came to work at Buffalo Exchange Headquarters, I worked at our Hawthorne store in Portland for four and a half years, moving my way up from Buyer to Associate Manager. Though it was challenging, it was hands down the most fun and most rewarding job I’ve ever had and I took away life lessons that I wouldn’t be the same without. When I worked in the store, my mom would always say that I should write a book called Everything I Know, I Learned at the Buy Counter.

Lessons in Communication

The first lesson I learned while working at Buffalo Exchange was how to be honest and straightforward. When I started buying, I had a hard time turning down clothing from customers when I knew it wouldn’t sell for the store. But when I challenged myself to really say what we needed, I found the results to be overwhelmingly positive. I realized that people don’t like to be misled and that, even if they don’t like your answer, they appreciate the truth. This made my entire life less stressful and is a lesson that I carry with me to this day.

It Takes a Village

Working at the buy counter also taught me fast-paced decision making, teamwork and flexibility. Buying is more an art than a science and fashion is in a constant state of flux. This means that none of us have the 100% right answer 100% of the time and we always have something new to learn. It’s both humbling and empowering to learn how to drop your ego and work as a team.

As my Store Manager would always say, “It takes a village.” No matter how long you’ve been buying, you can always learn something from others – including new Buyers just starting out. You also have to be okay with making mistakes and learning from them, which I’ve found is a crucial aspect of personal growth. As Mrs. Frizzle always says, “Take chances, make mistakes, get messy!”

Taking on the Challenge

Generally, I find that the more you challenge yourself, the more you grow. Most days, I absolutely loved my job, but there were definitely days when I thought I would never be as good at buying or managing as I wanted to be. Having a supportive team made all the difference. Because Buffalo Exchange believes that work should be a place to grow both personally and professionally, I was able to do more than I ever thought myself capable of.

Sound like the job you’ve been waiting for? Stop into one of our 49 stores to fill out an application and meet our team. We’re always looking to hire individuals who love fashion, love people and love a challenge.

Buffalo Exchange Author Jessica Bio


Jessica Pruitt is a writer, fashion enthusiast and long-time Buffalo. She worked in the Portland, Oregon store as a Buyer and Associate Manager for over four years before moving to Tucson to pursue her dream job in the Buffalo Exchange Marketing Department. In her free time, she enjoys singing as loudly and as frequently as possible, kickboxing and going on outdoor adventures.

Springtime in the City: Clean Out and Stock Up With Buffalo Exchange Manhattan

By Buffalo Exchange Manhattan

The sun is out, the birds are chirping and we are beyond ready for warm weather at Buffalo Exchange Manhattan! While it may still be a little chilly outside, we aren’t waiting any longer to clean out our winter closets and stock up on spring and summer essentials. Our go-to looks this year include everything from bright florals for guys and gals to updated denim. Let’s take a look!

Ladylike Details

Flirty and feminine cuts are a breakout trend this season. Off-the-shoulder blouses with ruffle details and the occasional lace accent are becoming a new staple. Simple mules complete the look.

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The Dynamic Mom-Daughter Duo Behind Buffalo Exchange

By Jessica Pruitt, Buffalo Exchange HQ

For Buffalo Exchange Founder Kerstin Block and her daughter/business partner Rebecca, fashion comes naturally. Like most mothers and daughters, though, they don’t always have the same taste when it comes to clothing. Even still, they seem to agree on most things – or at least which shoes to wear. When I sat down with them, they were both wearing the same pair!

The original treasure hunter

Buffalo Exchange Kerstin Block

Buffalo Exchange Turquoise

Kerstin describes her style as eclectic and vintage, noting that she has long used fashion as a way to stand out from the crowd and show off her unique viewpoint. “I always wanted to wear different clothes because I didn’t want to look like everybody else,” she says. This is probably why she has developed such a penchant for interesting and unusual clothing, namely 40s and 50s vintage and hand-embroidered blouses.

Kerstin can often be seen walking across the Buffalo Exchange campus in flowy linens and Eileen Fisher shoes or vintage dresses accented by classically Southwestern jewelry. Unsurprisingly, she is a Buffalo Exchange customer through and through: Kerstin loves searching out unique treasures in her free time and turns over the clothes in her closet regularly. “I love to shop,” she professes.

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My Mom, the Original Fashion Influencer

By: Savannah Rodriguez, Buffalo Exchange HQ

For me, my mom was the original influencer. Vintage silk gowns, artisan jewelry, structured classics and a sea of heels filled her closet. I would touch and try on everything, feeling the textures and checking the labels. The different silhouettes and fabrics helped me find my own style and develop an appreciation for quality construction. Some of my most beloved pieces, like a vintage Navajo onyx cuff and a 50s Hermes scarf, were gifts from my mother. Such heirlooms are the key to transforming a wardrobe from trendy to timeless.

Building a Distinctive Wardrobe 

My mother is a master of shopping – she knows no boundaries. She will strike gold in the most unlikely of places, like a small neighborhood market at a park in Tecate, Mexico, where her family is from. There, she bought me an embroidered, handmade backpack that I adored and still have to this day. My mother was a frequent shopper of both Buffalo Exchange and Nordstrom. She taught me that the price you pay is irrelevant – it’s the quality that matters. Her keen eye for style and openness to look for it wherever she goes inspires me to do the same.

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Buffalo Exchange Boston Allston Summer Outfits

Summer Outfits Under $50

By Buffalo Exchange Boston (Allston)

At Buffalo Exchange Boston (Allston), we are getting inspired for summer fashion with some of these fresh finds from our racks. We draw inspiration from our wide range of stylish customers and from the diversity of Allston. Our neighborhood is home to students, artists, musicians and fashion lovers alike, so we like to have a little something for everyone! Oh and the best part? All of these looks are under $50!

Menswear Casual

Buffalo Exchange Boston Allston Summer Outfits Menswear Casual

Ify looks adorable in this menswear-inspired look. She updates this soft neoprene H&M bomber jacket ($21) with a casual and cool floral shirt from H&M ($10) and distressed jeans from Forever 21 ($12).

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Buffalo Exchange Earth Day

We Love Animals: Earth Day $1 Sale and Coats for Cubs

By Jessica Pruitt, Buffalo Exchange HQ

Hey you! Yeah, you! Did you shop our Earth Day $1 Sale this past Saturday? Then go ahead and give yourself a huge high five! With your help, we raised $52,483 for The Humane Society of the United States in support of their efforts to encourage pet adoption. That’s more than we’ve ever raised before – and we couldn’t have done it without you! In the four months leading up to Earth Day, we also collected 1,390 furs through our Coats for Cubs Drive, which are shipping out to animal rehabilitators across the nation as we speak. If it wasn’t already obvious, we love animals.

A bit about our $1 Sale

Buffalo Exchange Earth Day

This Earth Day, forty-seven Buffalo Exchange stores nationwide offered a selection of men’s and women’s clothing for $1 apiece. Thousands of shoppers responded, gathering early Saturday morning to score deals on designer, vintage and everyday staples. Why get out of bed before 10am on a Saturday –and skip brunch, to boot? Even the non-morning people among us know that $1 items go quick.

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Mother-Daughter Style at Buffalo Exchange Chelsea

Text by Meghan Kane, Photos by Ruben Lawrence, Buffalo Exchange Chelsea

Buffalo Exchange Chelsea employee Bree and her mother Brenda choose outfits for each other and talk about their personal style. From the way these two women interact, it’s clear that they inspire each other in both fashion and life!

What is your go-to style?

Bree: A lot of streetwear. I like oversized pieces of clothing and I definitely prefer shopping in the men’s department over the women’s. Hip hop culture inspired a lot of that.
Brenda: A plain, white T-shirt with some comfy, distressed jeans and a pair of Adidas; very comfortable and classic.

Buffalo Exchange Chelsea Mom Daughter

Would you say you influence each other’s style in any way?

Bree: We have very different styles. My mom is of a more classic, clean but still girly vibe, while I basically dress like a boy most of the time. But I don’t think she realizes the influence she had on me. When I was little, she put me in a lot of boy clothes and sneakers. I was very sporty as a kid, so I think her instilling that style in me is how I ended up still dressing this way today.

Buffalo Exchange Chelsea Pants

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