While flipping through the Instyle December issue my jaw just about dropped as I saw a Neiman Marcus symbol with a Target symbol! Could it be true?! A fold out ad and a catchy campaign line confirmed it. “1 legendary partnership.” Perhaps this is even better than the Missoni Target collection becoming within grasps of millions.
A look at the neimanmarcus.com site confirms and further enthuses my suspicion. Diane Von Furstenberg, Tory Burch… Maybe, but Marc Jacobs, Rag & Bone, and Derek Lam!? I never thought I would see the day. Although when Dolce Vita and Anna Sui teamed up for Go lines, I was also in total amazement.
Is this confirmation that the new Black is affordable luxury? Lately I see plenty of what one might consider “higher end” fashion trends transcending even quicker into the main stream markets of cheap trendy stores like H&M or Forever 21. But then again even those stores are collaborating with some big names like Rory Beca for Forever 21 or Marni for H&M.
So I guess Target’s slogan, “Expect More, Pay Less” is holding up. Because now I feel like I could afford a Derek Lam sweater AND a Marc Jacob wallet. The only place this could happen before was a perfect day of shopping at my local Buffalo. The release date is Dec 1st, Be there or be non affordably luxurious.
Images via neimanmarcus.com